THE APPROACH

  • Source historic and current sales transaction data from point of sale systems.
  • Analyze in-store traffic flow and patterns using Computer Vision.
  • Identify and segment shoppers’ characteristics and behavior (Gender, Age, Ethnicity).
  • Combine data elements in a standard database structure to run regression analysis on millions of data elements.
  • Strategically adjust layout and promotional mix to measure effectives.
  • Automate the calculation of KPI’s and provide role-based dashboards.

The Benefits

  • Gain deeper insights into successful marketing and product strategies by differentiating performance by location, product and even SKU.
  • Increase customer satisfaction by optimizing the product mix and eliminating stock-outs in each market.
  • Quickly launch new services and products to meet shifting customer demands.
Bitnami