- Source historic and current sales transaction data from point of sale systems.
- Analyze in-store traffic flow and patterns using Computer Vision.
- Identify and segment shoppers’ characteristics and behavior (Gender, Age, Ethnicity).
- Combine data elements in a standard database structure to run regression analysis on millions of data elements.
- Strategically adjust layout and promotional mix to measure effectives.
- Automate the calculation of KPI’s and provide role-based dashboards.
- Gain deeper insights into successful marketing and product strategies by differentiating performance by location, product and even SKU.
- Increase customer satisfaction by optimizing the product mix and eliminating stock-outs in each market.
- Quickly launch new services and products to meet shifting customer demands.
